A selection of consumers defined by the Roper ASW Green Gauge Report as the least interested in “green” or environmental issues. In 2007, this category was renamed “apathetics” and has exhibited a sharp decline (from 33% in 2005 to 18% in 2007). These customers have lower incomes, and believe that their disinterest is common.

The Dictionary of Sustainable Management [online] Available from: (accessed 8-26-16)

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